Tangrams Strategy and Effectiveness Awards @ Spikes has appointed the full jury line-up across five award types including Effectiveness, Media Strategy, Digital Strategy, Data & Analytics and e-Commerce.
The stellar line-up of 79 judges from agencies and brands representing over 20 different industry types will review this year’s entries and award the most effective campaigns at Asia-Pacific’s largest strategy and effectiveness awards.
Joe Pullos, Spikes Asia Festival Director commented, “We have hand-picked this year’s jury who we believe to be the highest calibre from across the region who will ensure our rigorous 3-stage judging process recognises only the very best campaigns from Asia-Pacific. This is simply a great opportunity for entrants to have their work judged and recognised by the top marketers and strategists in Asia.”
The recent alignment of the Tangrams Strategy & Effectiveness and Spikes Asia awards entry and judging timeline also makes it easier for entrants to work on submissions for a single piece of work once, rather than multiple times throughout the year. A campaign can be judged and awarded simultaneously for both strategy and effectiveness as well as creative excellence at the Spikes Asia Festival of Creativity in September 2019.
The Tangrams Strategy & Effectiveness @ Spikes Awards 2019 winners will be announced and awarded on 26 September at a dedicated award show to celebrate the best campaigns by strategists and planners in Asia-Pacific.
The jury announced are as below:
| Effectiveness Jury | ||
| Name | Job title | Company |
| Anindya Dasgupta
(Jury President) |
Head – Global Consumer business & CMO | Fonterra |
| Andy Wilson | Head of Strategy Asia | BBDO Singapore Pte Ltd |
| Ann Yang | CMO – Head of Marketing for Electrolux and Midea JVC China | Electrolux |
| Carolyn Devanayagam | Senior Vice President, Client Experience | Weber Shandwick |
| Cecilia Wong | Executive Director | Head Of Marketing | Group Retail Marketing | UOB |
| David Angell | Chief Commercial Officer, Havas Group APAC | Havas Group |
| Dominique Touchaud | Integrated Communications Leader | P&G |
| Ed Booty | Chief Strategy Officer | Publicis Communications APAC |
| Frederique Covington | SVP, Visa Asia Pac Marketing | Visa Worldwide Pte Ltd |
| Janelle Tong | Marketing Director SEA | Pernod Ricard |
| Jaslin Goh | Chief Strategy Officer / Managing Partner | McCann Hong Kong |
| Jerome Louis | General Manager Marketing Planning | Toyota Motor Asia Pacific |
| Michael Chadwick | Chief Strategy Officer APAC | Dentsu Brand Agencies |
| Nion Masrungrong | Head of Regional Communications | Fuji Xerox Asia Pacific Pte Ltd |
| Nirvik Singh | Chairman & CEO Asia Pacific, Middle East & Africa | Grey Group Pte Ltd |
| Richard Morewood | CEO Asia | M&C Saatchi |
| Rohit Bhasin | Global Brand Vice President | Unilever |
| Shantanu Dasgupta | Chief Strategy Officer, SEA | ADK |
| Tripti Lochan | co-CEO | VMLY&R Asia |
| Urara Takeuchi | Regional Brand Director, Asia Pacific | Glico Asia Pacific Pte. Ltd. |
| Vincent Digonnet | CEO, APAC | MullenLowe Group |
| Media Strategy Jury | ||
| First name | Job title | Company |
| Sindhuja Rai
(Jury President) |
Director, Media, Asia Pacific, Middle East & Africa | Mondelez International |
| Abhishek Grover | Head of Media & Dotcom, SEAO | Samsung |
| Amaresh Godbole | CEO, India | Digitas |
| Anupama Biswas | Regional Director AMEA, Digital Acceleration, Media & Analytics | Kellogg Asia Pacific Pte Ltd |
| Audrey Kuah | Executive Director, Media, Asia Pacific | Dentsu Aegis Network |
| Josh Gallagher | Chief Product Officer, APAC | MediaCom |
| Linda Pathamawan Sathaporn | Managing Director | Mindshare Thailand |
| Matt Scotton | Chief Strategy Officer | Initiative |
| Puja Bhargava | Connections & Media Activation Lead, APAC | Airbnb |
| Rajesh Mahtani | Head of Business Development, APAC | Publicis Media |
| Rebecca Nadilo | Head of Strategy | BBDO Singapore |
| Richard Frampton | VP, Customer Solutions | Dentsu Aegis Network |
| Ronnie Thomas | Head of Strategy and Planning | PHD SG |
| Rose Huskey | CEO, South East Asia | Wavemaker |
| Sidharth Bhasin | Associate Director Media Procurement – APAC | Johnson & Johnson |
| Stephen Li | CEO, Asia Pacific | OMD |
| Vilia Chia | Marketing, VP | HBO Asia |
| Yvette Templar | Vice President, Marketing & Communications, Asia Pacific, Allied World | Allied World Insurance |
| Digital Strategy Jury | ||
| First name | Job title | Company |
| James Keady
(Jury President) |
Director Digital Engagement | Citi |
| Chandler Nguyen | Vice President, Product | Essence Global |
| Cherry Koay | Director, Marketing & Communications | Shangri-La Asia Limited |
| Debbie Aryandari | Head, Group Digital Marketing | Great Eastern Singapore |
| Dino Cabrera | Chief Digital Officer | Leo Burnett Manila |
| Edwin Garcia | Head of Digital Center of Excellence – Consumer Health Division (APAC) | Bayer |
| Elaine Chum | Head of Digital, ASEAN Pacific | Philips |
| Felicia Li-Gaillard | Marketing Director, APAC | Integral Ad Science (IAS) |
| Hideki Nick Watanabe | Director of Brand Strategy and Consumer Marketing JAPAC | Twitter APAC |
| Justin Peyton | TBA | Wunderman Thompson |
| Khim Lynn Tan | Head of Digital Marketing | Sony Electronics Asia Pacific |
| Margery Lynn | Head of Social | Grab |
| Matteo Resta | Regional Digital Director | OMD |
| Nic Burrows | Digital Strategist | |
| Patrick Rona | Chief Digital Officer, Asia Pacific | McCann Worldgroup |
| Pedro Ramirez | Digital Lead Team Unilever | Mindshare APAC |
| Shamsuddin Jasani | Group MD, Isobar South Asia | Isobar |
| Simon Talvard | Head of Digital Solutions | Reprise |
| Yorf Guo | Chief Strategy Officer | BlueFocus Communication Group |
| Data & Analytics and e-Commerce Jury | ||
| First name | Job title | Company |
| Michelle Wong
(Jury President) |
Director, CRM & Analytics (Global Marketing) | McDonalds Global Franchising Limited Singapore Branch |
| Abdul Rahim Bawa | Director, B2B marketing and analytics | Mastercard |
| Anusha Babbar | Senior Director South East Asia and Australasia – Ecommerce and New Business Models | Unilever |
| Ben Wightman | Head of Data Strategy | Dentsu Aegis Network |
| Chitkala Nishandar | Marketing Operations Lead Asia-Pacific | 3M |
| Chris Walls | Director, CRM & Loyalty | Sephora |
| Dheeraj Sinha | Managing Director – India, Chief Strategy Officer – South Asia | Leo Burnett |
| Ervin Ha | Head of Plan & Track, Asia Pacific | YouGov |
| Esther Leck | Consultant | NA |
| Haruna McWilliams | SVP Strategy | Essence |
| Herve Bullot | Director, Insights | Levi Strauss Asia-Pacific |
| Jonathan Edwards | Vice President, Data & Technology, APAC | Dentsu Aegis Network |
| Kabeer Chaudhary | Managing Partner APAC | M&C Saatchi Performance |
| Katie McClintock | CEO, Insights Division | Kantar Singapore |
| Oliver Spalding | Chief Customer Officer | Digitas |
| Pinaki Dutt | Global Head of Applied Connected Intelligence | MediaCom |
| Rahul Bibhuti | Director Marketing – Infant Nutrition, Pacific Asia | Abbott Nutrition |
| Rana Saha | Senior Director, Growth Marketing | Grab |
| Tuomas Peltoniemi | EVP, Managing Director, APAC | R/GA |
| Yean Cheong | Head of Cadreon, Asia Pacific | IPG Mediabrands |
