TBWAHakuhodo has appointed Dean Sciole as Managing Director to lead the agency’s Beijing operations and its key clients, including Infiniti.
Paul Lee, Chief Executive Officer of TBWAHakuhodo China, commented, “We are excited to have Dean on board. His diverse background and passion for digital will help us strengthen our strategic and integrated capabilities.”
Mr Sciole, a 20-year veteran in Asia and China, was most recently the Executive Creative Director at Saatchi & Saatchi. Over the course of his career, he has led both planning as well as creative teams, having held the titles of Head of Planning as well as Executive Creative Director. Before leaving Saatchi & Saatchi, he drove the agency’s transformation from traditional to digital, allowing them to win major digital business from Procter & Gamble and Lexus.
Commenting on the new role, Mr Sciole said, “This is an exciting time for TBWAHakuhodo and Infiniti right now. Both are well positioned for transformation and explosive growth. I can’t think of a better place to be right now.”