With immediate effect, Jan Cho has been named managing director TBWA\Hong Kong, from his previous role as general manager TBWA\Hong Kong. Mr Cho will continue to head Digital Arts Network\Hong Kong, in addition to his role as managing director.
Mr Cho leads some of the country’s largest integrated accounts and has been instrumental in building the integrated digital creative agency. The agency met its ambitious growth target for 2017 and further deepened the digital IQ and capabilities of the agency.
Said Joanne Lao, chief executive officer, TBWA\Greater China, “I have had the privilege of working with Jan since 2003, and watched him develop into an amazing leader. Incredibly smart, curious, passionate, yet someone who cares deeply about people and the greater good. A true TBWA Pirate.
“Over the years, Jan has been instrumental in our transformation as a modern marketing company, driving constant innovation. There are few agencies around the world that can claim digital, creative and integrated agency accolades, these Industry recognitions are a testament to the agency achievements under Jan’s leadership.”
Mr Cho joined TBWA\TEQUILA in 2003 where he found his talent in developing integrated programs working predominantly on Heineken’s brand marketing and strategy as well as event and channel activations.
During the time Mr Cho has been with TBWA, the marketing landscape has evolved significantly from traditional brand activities to interactive and with it, he has continued to drive brand leadership and ensure TBWA’s clients are at the forefront of digital marketing.
Mr Cho was born and schooled in Hong Kong starting out as a mad scientist with a degree in Pure Physics from the Hong Kong University of Science & Technology. Taking off his lab coat, he began his agency career at Foote Cone & Belding in 2001, before moving to join TBWA\TEQUILA Hong Kong in 2003.