Techzone, one of the leading aggregators, developers, publishers and distributors of entertainment content in India had recently partnered with Asia’s premier Dance Music Festival “SUNBURN”. Under this partnership, Technzone offered a single platform to the users for accessing unlimited international music via PLAYGROUND, and valuable informative content on Sunburn via WAP, CRBT and SMS services.
On the tie up, Karan Singh, CEO of Sunburn, said, “Sunburn is Asia’s biggest music festival that garners great attention from music lovers across the world. During every sunburn festival we have been witnessing huge demand for content on sunburn and on international music. Thus, we decided to partner with Techzone to provide the music and sunburn enthusiasts what they want. Techzone’s technological expertise and its PLAYGROUND store with its cast library of music is a great addition to the event.”
With this PLAYGROUND, Techzone’s online and mobile music store, enabled users in India to tap into a library of international music. It offered them unlimited free access for 3 days of the festival held in the last week of December 2012. Naveen Bhandari, director of TechZone said, “We are glad to be associated with Sunburn and offer PLAYGROUND as their official technology partner. Sunburn is expanding year on year with thousands of followers and participants, and there is a need to engage all of them with superior services and an enhanced experience of the festival. Our WAP, CRBT and SMS services made sure that all the users have a increased access to all the important information about the festival and PLAYGROUND ensured that they have enough music to lose themselves into the Sunburn aura.”
In fact, the specially created WAP page was an interactive platform that allowed customers to browse and download more than 2,00,000 + International music tracks from the two labels Universal Music Group and Sony Music International. It also had videos, artists’ trivia, gossips, program schedule, festival guide, exclusive photo gallery as well as voting options. It’s the first time in the VAS industry that almost the entire catalogues of these two labels have been made available at a single portal for Indian mobile user to download.
“There is a great demand for international music in India, and with the biggest of audio labels on board, we want to make the entire library of international content more accessible to a larger base of users by offering it on mobile platform. Our expertise in monetization of content enables us to create a robust business model that enables us to participate with events such as Sunburn, creating opportunities for the consumer to experience the product offering and access the same experience at a later stage through the PLAYGROUND Store,.” Bhandari added.
Moreover, this time mobile devices played a key role in promoting the event further. Consumers could access all while on the move without worrying about the long buffer time of downloads and the screen misfits for the web pages by simply sending SMS SUNBURN to 56060