MPG Media Contacts Singapore, the flagship brand of Havas Media, has won the global media planning and buying duties of investment company Temasek Holdings. Till now MPG Media Contacts was handling just the regional media business one of Temasek’s portfolio company in Singapore – DBS Bank.
The agency claims that Temasek’s positive experience of the DBS business has helped the agency in winning the complete portfolio of Temasek’s business. Melvin Lim, CEO of Havas Media Singapore said “We are elated to be given the opportunity to manage the strategic media services of Temasek Holdings. We won this because of the team which understands the media consumption from the person-on-the-street up to the upper strata, captains of industries. We demonstrated our ability to apply our strategies to good effect for Temasek.”
Incorporated in 1974 and based in Singapore Temasek is supported by 11 affiliates and offices in Asia and Latin America and owns a S$198 billion portfolio as at 31 March 2012, concentrated principally in Singapore, Asia and growth markets. Lim said that to promote Temasek globally using the agency’s deep-set experience in the financial and business sectors.