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The Marketing Society appoints Lowe Profero’s Wayne Arnold as SE Asia Chair

Lowe Profero’s Co-Founder and Global CEO, Wayne Arnold, has been appointed as Chair of The Marketing Society of Southeast Asia, following the announcement of its expansion into Singapore and Hong Kong. Mr Arnold will chair the society representing various senior marketers in the region, including the newly appointed steering committee comprising:

  • Terri Seow, Head of Marketing, BBC Global News Limited
  • Rachael Bell, Head of Marketing, SEA, BT Global Services
  • Kiook Jeoung, Head of Corporate Global Partner Marketing, Cisco Systems
  • Gary Lim, Director, Johnson & Johnson
  • Christian Oversohl, Managing Director Asia Pacific / Senior Vice President, Sapient Nitro
  • Frederique Covington, International Marketing Director, Twitter

The Marketing Society, Southeast Asia will officially launch on October 2 with an event featuring Lord David Puttnam being interviewed by BBC World News Chief Business Correspondent Linda Yueh, at The Indocafe in Singapore.

Since co-founding Lowe Profero in London in 1998 Mr Arnold relocated to Singapore in 2013, making him one of the first global agency heads in the region. Since then Lowe Profero has expanded adding new offices in Hong Kong and Chengdu to its existing network, and celebrated a number of high profile client wins including global luxury retail outlet DFS.

Mr Arnold said, “Working with the Marketing Society and so many outstanding talents offers us all the opportunity to create an amazing platform for senior marketers. We want to create a forum to offer senior marketers, especially on the client side, the ability to be inspired, debate and share business challenges whilst getting to know like minded people in our industry across the region.”

Gemma Greaves, Global Managing Director of The Marketing Society said that Mr Arnold was the “perfect choice to lead the Southeast Asia agenda” and realise their global ambitions. “With his commitment and great connections we will undoubtedly have a vibrant network of senior marketers in the region. It’s an exciting time for The Marketing Society globally,” she said.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.