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Thought through mobile strategy helps Facebook register record growth

With a revenue figure of USD 1.81 billion in its second quarter of 2013, Facebook has registered 53 per cent growth from the USD 1.18 billion in the second quarter of 2012. Revenue from advertising was USD 1.60 billion, representing 88 per cent of total revenue and a 61 per cent increase from the same quarter last year. Mobile advertising revenue represented approximately 41 per cent of advertising revenue for the second quarter of 2013 for the social networking company.

“The work we’ve done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future,” said Mark Zuckerberg, Facebook’s Founder and CEO.

Zuckerberg’s optimism can be seen in the operational highlights of the second quarter as well. The daily active user (DAU) base for Facebook at 699 million on average for June 2013, an increase of 27 per cent in comparison to last year. The monthly active users (MAUs) were 1.15 billion as of June 30, 2013, an increase of 21 per cent year-over-year. Mobile MAUs were 819 million as of June 30, 2013, an increase of 51 per cent year-over-year. Mobile DAUs were 469 million on average for June 2013.

“We’ve made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile,” added Zuckerberg.

In all, Facebook has performed beyond expectations in its second quarter earnings. Credit can be given to some of the steps it took and the milestones the company achieved in the year. In 2013, Facebook surpassed 1 million active advertisers, driven by significant growth in local businesses. The company introduced video for Instagram and saw 5 million videos uploaded in the first 24 hours.

Facebook for Every Phone, the two-year old initiative leveraging the large number of feature phones in various markets specially Asia, has passed 100 million monthly active users.

The company launched products including Verified Pages, hashtags and embedded posts to help people on Facebook connect with their friends about what’s taking place all over the world. Facebook also announced that there have now been over 100,000 apps built on Parse, a cloud-based platform that provides scalable cross-platform services and tools for developers to enable them to build apps that span mobile platforms and devices.

Facebook’s data center in Lulea, Sweden, began serving live user traffic around the world using Facebook’s Open Compute Project designs and renewable energy.

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