TMG (The Marketing Group Plc) has launched TRUTH – a global media agency to utilise blockchain smart contract technology.
TRUTH’s proprietary, media buying and planning platforms will ensure global best practice and complete GDPR compliance. TRUTH will be headed up by Mary Keane-Dawson who joined TMG earlier in 2017, and Adam Hopkinson who joins as COO from 1st December.
TRUTH’s use of blockchain technology claims to revolutionise the traditional process, allowing for complete transparency for all involved.TRUTH has commissioned research, alongside London Research, among CMOs and others with budget responsibility for programmatic advertising, which demonstrates demand for a new honest agency model.
Ms Dawson said:“By bringing blockchain technology into the media world we will build a cleaner media supply chain with 100 per cent transparency. We want to put the client first and believe this is the best way to do that.”
Commenting on the new agency, Adam Graham, CEO of parent company TMG, added, “We are entering a new dawn in data driven advertising and TRUTH will be at the heart of that. We know from our research that CMOs are demanding change. We will be that change.”
Ms Dawson said on Mr Hopkinson’s appointment,“Adam joins us at an important time for TMG, as we start the next chapter of our network’s story. He will be at the heart of this exciting new venture and brings with him a huge array of skills and industry knowledge.”
Mr Hopkinson commented,“I’m delighted to be joining Adam and Mary as Chief Operating Officer of TRUTH. I will be building out our offering within the existing infrastructure of TMG and bringing the service to current group clients as well entirely new clients, who are looking for a fresh alternative.“We all share the same vision for transparency of fees, efficiency of campaign delivery and open and honest service provision for advertisers. With TRUTH we are creating something amazing, much needed in the market, and very timely.”
TRUTH launches with offices in London, San Francisco, Singapore and Sydney, providing a global solution for brands that want more transparency and better value.