Tokio Marine, an insurance-related services provider in Asia, is launching a full company rebranding that includes the unification of Tokio Marine Life and Non-Life marketing efforts as well as its first ever regional campaign developed by Havas Worldwide Singapore.
Tokio Marine aims to enable progress for people and for businesses in Asia, offering support through its range of products and services. Or as the new campaign posits, to help people be ‘Ready for what’s next’. The brand strategy and look and feel have been defined by The Brand Union, while the integrated regional campaign has been developed by Havas Worldwide Singapore, the Agency of Record appointed after a 2014 pitch.
“This is a big moment in time for the Tokio Marine brand and businesses in Asia. We needed to ‘Get Ready for What’s Next’, and Havas Worldwide has been a great partner to us in delivering this breakthrough integrated campaign,” said Arthur Lee, Regional Chief Executive, Tokio Marine Asia.
“Kudos to Tokio Marine for undertaking such a comprehensive repositioning of the Tokio Marine Insurance Group across the region. We’re thrilled to have been part of the ride in creating Tokio Marine’s first ever regional brand campaign,” said Dan Gibson, Group Managing Director, Havas Creative Group.
The campaign is expected to launch early March in Singapore and Malaysia, running across print, outdoor, TVC and digital, and in early May in Thailand and Indonesia.
Tokio Marine Asia is an established regional headquarters and intermediate holding company, based in Tokio Marine Centre in Singapore with offices across Asia. The company aims to maintain the consistent growth of Tokio Marine Non-Life and Life Insurance operations within the region by providing management and technical support to new business activities, as well as the development and enhancement of products and services.