May 19, 2012
For Smart Digital Marketing Professionals
I was at the gym working out on the treadmill (I know it doesn’t show!) and was watching a HBO movie called Too Big To Fail. The movie, if you haven’t seen it, was about the not so long ago financial crisis and the collapse of the iconic financial institution – Lehmann Brothers. The movie [...]
The mobile is shuttling us fast into the age of interdependence. This device we hold in our hands is changing our behavior, affecting fundamental changes in the way we interact with one another and also the brands and services we use today. We are becoming supercharged human beings enabled by this phantom limb, the mobile, which [...]
Rohit Dadwal, MMA
The shifting tides in the mobile world seem to be moving in favour of tablets. While global uptake of mobile phones remains high, a trend that looks to continue with smart phones leading the way, it is tablets that are making waves in the mobile space. A report from Gartner estimates that worldwide [...]
The tourism industry in Macau has sprouted dramatically in the past 10 years. Over six major international groups have opened the highest standards of luxurious facilities such as giant entertainment complex, casinos, and gaming resorts throughout Macau. With rising competition and challenges, local and global hotel groups in the city attempt to win consumer loyalty, [...]
$1 billion valuation, no revenue. You already know what I’m talking about; Facebook buying Instagram for $1bn last week. It’s a huge valuation for any company, but for one without any revenue or even a clear business model it seems, well, extravagant. Could Facebook have bought it for less? Maybe. Did Facebook see a massive [...]
Picking up from where I left off last….so are marketers actually keeping up with the change? Personally I don’t know. I don’t have any research or statistic to say yes or no but if I’m relying on good old fashion gut and a little of experience – I’d say marketers are trying but they are [...]
Every now and then, I get into discussions with people selling digital marketing products and services, who complain that “they” – media buyers and other clients – just don’t “get” them. I sympathize with that. I feel their pain too. Perhaps there’s another way of looking at things.
Faced with an avalanche of digital marketing pitches, [...]
Europe’s sovereign debt crisis has been forecast to result in a “not-so-good” economy. This worrying outlook has driven more and more retailers in Europe and China to focus on retaining businesses through their existing customer database and social networks. Given a diminishing amount of marketing budget, the biggest question for marketers in 2012 is how [...]
Rohit Dadwal, MMA
Bizarre as it may seem, the Internet is alight with news of Nokia’s patent application for haptic tattoos. These tattoos would be done with special ink that is “capable of detecting a magnetic field and transferring a perceivable stimulus to the skin, wherein the perceivable stimulus relates to the magnetic field” (Nokia’s words). [...]
Susanna Hasenoehrl, Blyk
HTML5 decoded for marketers
As a digital marketer you may have heard and, by now, you should know that a major new development – backed by online giants like Facebook, Google and Microsoft – is under way. The soon-to-be-implemented HTML5 web standard will fundamentally change the way we use the web and the business [...]
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