May 19, 2012
For Smart Digital Marketing Professionals
Too much of anything is never a good thing; and that is what has happened to the young adults in China and Singapore who are getting more and more stressed over their social media commitments. A recent study shows that the young adults aged between 19 to 26 years accept that the time they spend [...]
For a retail company that sells exclusively online, email is a marketing tool and a touch point with its consumers and members. But if that touch point is not effective it can impact the revenue in a big way. That is what JSHOPPER, one of Japan’s leading online retail sites run by Navibird Inc, experienced [...]
What better way to attract new mothers and to –be moms to try out products than engage them in a baby game. That is what Johnson’s Baby did for the Malaysian mothers. The company launched an online game for the new mothers and first time mothers that encouraged them to plan their babies’ rooms.
Johnson’s Baby [...]
Vertu, the well known luxury mobile phone brand, has taken the mobile route to promote its range of luxury smartphones, the Constellation Series. The company hired mobile advertising agency Amobee to create the campaign and increase its growth opportunities. Through this campaign the Vertu looks to reach niche luxury audience. Since opting for the mobile [...]
To promote its discount offer, and drive up the sales of the shampoo and conditioner in Greater Jakarta, Pantene decided on a two day promotion through mobile marketing. The brand appointed Out There Media (OTM), a leading mobile advertising company, to devise the campaign strategy, and put the solution in place.
OTM used its popular opt-in [...]
Digital technology leader, Samsung unveiled an online marketing campaign for the promotion of its trendy lifestyle focused Note PCs. Viral marketing program was the key concept that worked for Samsung by creating cross-connections between the online community. The objective of the campaign was to multiply the brand interactions by making the users participate in the [...]
ANY e-mail marketing client that has retail stores has thousands or more likely millions of customer records with no e-mail address. That is normal. If they do nothing about this situation, they are leaving a lot of money lying on the table. Using eAppend, some retail stores are getting those e-mail addresses and mailing promotional [...]
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