May 19, 2012
For Smart Digital Marketing Professionals
In a recent CSR campaign created by Touchmedia and presented by Marie France Bodyline (MFB) in China it was found that over 90 percent of the voters chose ‘Self Confidence’ as the most important factor in women’s beauty. The campaign called ‘BeautyGPS’ saw over 20,000 women registering via TouchMedia’s network of in-taxi screens in Beijing, [...]
Too much of anything is never a good thing; and that is what has happened to the young adults in China and Singapore who are getting more and more stressed over their social media commitments. A recent study shows that the young adults aged between 19 to 26 years accept that the time they spend [...]
After scorning advertising as a mode of earning revenues, Tumblr CEO David Karp has finally decided to allow brands to talk to consumers through sponsored ads. After claiming “We’re pretty opposed to advertising,” in an interview two years ago, Karp had announced early this year that the trendy blogging company is looking at “novel approaches [...]
Mobile is the platform for next generation of advertising. The statistics show the potential, and the industry big wigs agree that this is where the brands should be. Now the big question is not why, but how the brands can get on the mobile platform and make this the part of their brand marketing ecosystem.
This [...]
There’s good news for online publishers and advertisers in Australia, as the internet advertising pie is seeing a steady growth and will continue to grow over the next three years. According to a market overview given by PriceWaterhouserCooper, the internet advertising segment in Australia will continue to grow at 13.5 annually for the next three [...]
As the youth segment moves to the digital space in India, the online video market is seeing an impressive growth. Today India is the fourth largest online video consumption market, and it has been seeing a steady 50 percent growth over the last few years. There is a marked shift from TV advertising, and even [...]
A study by Accenture, the business management and technology services company, has shown that more and more consumers are first going online to check offers and deal from a bank or an insurance company before connecting with a bank or insurance agent offline. The banking and insurance organisations are seeing that digital media is fast [...]
A high number of Thai people like to spend more online time watching videos on YouTube than being on Facebook, if you are to go by the recent report on online behaviour of Thai people released by comScore. After YouTube and other Google properties, it is the Microsoft sites and Facebook where the online visitors [...]
In order to offer its clients a wider choice of creating brand awareness and target more focussed set of users AD2ONE, the digital advertising group, has partnered with three online properties including Hotfrog, rapidly growing small to medium global business directory; Reader’s Digest, the iconic global content brand; and Liveguide, Australia’s first and largest “What’s [...]
To promote its new smart phone Omnia W, popular mobile phone brand in India Samsung has tied up with Affle, a mobile media company to develop a mobile campaign called ‘The Cricket Hub’. This campaign comes just days before the India Premier League cricketing event set to begin in India. As part of this campaign, [...]
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