May 19, 2012
For Smart Digital Marketing Professionals
To help brands consolidate their social media program under one umbrella, Buddy Media, the social enterprise software provider, has made enhancements to its social marketing suite. The enhancements — including a unified social data API, conversion, campaign and goal tracking across paid, owned and earned social media efforts, and a new mobile content development platform [...]
Microsoft Advertising and Pixel Media, a digital advertising sales network, have joined hands to help advertisers in Hong Kong reach consumers on Skype. Microsoft Advertising has made Skype advertising inventory available in the market. The addition of the Skype advertising inventory enables advertisers in the territory to reach consumers on MSN.com.hk, as well as on [...]
Indiaparenting.com, one of India’s largest parenting website since 1999, has launched its social network platform called YippeeClubs. The company claims it to be India’s first ever interest and issue based social network. The uniqueness of this social networking site is the fact that besides the standard social networking features like photo sharing, videos and making [...]
Recognising the growing importance of mobile advertising in branding campaigns, The International Festival of Creativity – Cannes Lions, the Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, and Velti, the global provider of mobile advertising and marketing technology, have joined together to hold the Mobile Circus during the 59th Cannes Lions [...]
Yahoo!, the leading digital media company, has launched Genome an online advertising solution. This new platform combines Yahoo! data with interclick’s third party data and advertisers’ first party data along with a premium media footprint to provide marketers with the most complete, custom audience solution in the industry.
Genome is expected to be available in July [...]
To make most of the potential growth of digital marketing space in Thailand, mInteraction, the digital unit of GroupM Thailand, has bolstered its top executive team. The agency has appointed Siwat Chawareewong as chief executive officer and Niklas Stalberg as chief operating officer.
Talking about the new talent in the company, CEO Chawareewong said, “mInteraction is [...]
Xaxis, a GroupM company one of the largest audience buying companies globally, has expanded into the Asia Pacific region by setting up its regional headquarters in Singapore. The agency has also roped in Michel de Rijk from digital ad firm EyeWonder to lead the APAC operations as managing director. With this launch, Xaxis is initiating [...]
Subhradeep Guha, SapientNitro
SapientNitro, the integrated marketing and technology services firm, has appointed Shubhradeep Guha as the new country manager of SapientNitro India, taking over from erstwhile country manager Ramswaroop Gopalan, who has moved on from SapientNitro to pursue personal endeavours. In his new role, Guha will focus on building capabilities across the marketing and digital space.
Effective this [...]
Komli Media, Asia Pacific’s leading media technology platform, has expanded its leadership team with two new recruits. The company has hired Anjali Shrivastava as the VP & global head of Human Resources and Rajesh Ghonasgi as the chief financial officer. The hiring was done to strengthen Komli’s HR and Finance team to manage the company’s expansion [...]
MPG Indonesia, the flagship brand of Havas Media, has won the media brief of country’s second largest telco PT XL Axiata Tbk. The deal was bagged after a competitive pitch process that involved the country’s leading media agencies, as the agency claims. MPG Indonesia has been tasked with handling both offline and on-line planning and [...]
The mission is to create always on communication … [Read More...]
Loading ...