May 19, 2012
For Smart Digital Marketing Professionals
Content strategy has evolved much beyond simply web content management into a discipline that “looks at how to apply content as a critical business asset to achieve business goals.” So how do you define content strategy? It’s all encompassing for every company or government organization — no matter what size. A strategy looks at how [...]
Mobile marketing is growing up, and as a consequence advertisers are shifting their focus from Call-to-Action to the Action itself. From “What a nice ad” to “I really like this conversion rate”. With the emergence of Rich Media ads, advertisers face another exciting opportunity to activate consumers. But where does it fit in?
Through the years [...]
In the course of researching a recent trend about role of content in marketing, a dozen brand marketers shared their insights on the rising role of content marketing and the related issue of increasing media fragmentation. They came up with one key insight – compelling content which is “storytelling with a purpose”combined with intelligently targeted distribution is [...]
At the first-ever Facebook Marketing Conference, Facebook relaunched its advertising platform to put the Facebook Page at the center of your paid, owned and earned media strategies. While you likely have read about the new products, you’re probably wondering: “What now?” What should you be doing to capitalize on the new functionalities and possibilities now [...]
Internet search engines have become the dominant force in driving traffic to a company’s Website. As a result, marketing executives and Website managers find themselves locked in a battle with their competitors to gain optimal placement on search engine results pages. The real winners are those companies that can maintain high search engine results consistently [...]
Why do you need to use social media? Web communities like Facebook and Twitter not only have huge numbers of users, but are also impacting the way prospects expect to interact with companies. See how leading brands have created an integrated, multichannel strategy by working within social networks like Facebook and Twitter to reach website goals, [...]
In 2011, consumers continued their mass adoption of mobile technologies, and many brands took their first steps to benefit from the marketing opportunities that inevitably follow in the wake of that adoption. The mobile ad network has been growing steadily across the world. From just two Asian countries (India and Indonesia) serving in excess of [...]
It has been four years since Time Magazine heralded the digital user as their ‘person of the year’, and six years since the launch of Facebook. If it is true that digital moves like ‘dog years’ then social media is closer to a mid life crisis than adolescence and mobile devices are losing their first [...]
Mobile advertising will generate 4% of total advertising revenues across Asia Pacific by the end of 2011.
Mobile advertising across the region is coming of age. While the focus during 2010 was on the undoubted opportunity presented by hundreds of millions of mobile internet users across Asia, the year 2011 will be a period of starting [...]
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