May 19, 2012
For Smart Digital Marketing Professionals
DMA Decision Makers: Lito German, Marketing Director, BMW Asia
BMW Asia’s Lito German joins us once again to talk about how offline sponsorships should have a digital marketing component to create a complete brand experience for the consumer. He also touches on the power of online video and how regional and country marketers can localize [...]
DMA Decision Makers: Lito German, Marketing Director, BMW Asia
Get the inside scoop from the man behind BMW Asia Insider, the luxury car brand’s social stamp for the region. How does he value social marketing and, more importantly, how do his customers feel?
DMA Decision Makers: Sarajit Mitra, Global Head of Marketing & Client Experience, Global Banking and Markets, HSBC
In the digital world content is king! So says HSBC’s Sarijit Mitra, but where does content come from? How do you develop it and what should it cost? Mr. Mitra reveals all in this edition of Decision Makers from [...]
DMA Decision Makers: Stephen Attenborough, Commercial Director and Head of Astronaut Relations, Virgin Galactic
In the second part of Decision Makers interview of Stephen Attenborough talks about the company’s communication strategy in the face of business plan delays and how it uses social media to ward of negative publicity. He elaborates on Virgin Galactic’s focus on space [...]
DMA Decision Makers: Stephen Attenborough, Commercial Director and Head of Astronaut Relations, Virgin Galactic
As Commercial Director and Head of Astronaut Relations at Virgin Galactic Stephen Attenborough is in charge of all marketing and communications for the world’s first “spaceline”. In this interview from Asia’s Festival of Media he tells us about Virgin’s “warts and all” [...]
DMA Decision Makers: Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever
Rahul Welde, Vice President of Media, Unilever, for Asia, Africa, Middle East, Turkey and Turkey shares his insights on how innovations when executed right can become a compelling experience.
Burson-Marsteller (B-M) Australia, the public relations and communications consultancy, launched a risque public health campaign with The Australian Lung Foundation that generated national publicity and proactively engaged the public, medical practitioners, politicians and corporations.
The “Show Us Your Lungs!” campaign launched on October10, includes consumer information flyers and posters available in GP surgeries, a new community [...]
DMA Decision Makers: Rahul Welde, Vice President (Media) for Asia, Africa, Middle East, Turkey and Russia, Unilever
Rahul Welde talks about digital advertising and non-traditional thinking in marketing.
The mission is to create always on communication … [Read More...]
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