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Trending in India: Modi, beef lynching & IPL

PM Narendra Modi was still savouring his successful US trip where he embraced innovation and spoke of India as the most attractive emerging market where America should take its business and innovation; when on September 28 a lynch mob attacked and killed Mohammad Akhlaq for storing and eating beef. The after effects of this barbaric crime continued to be the top trending event in India, with politicians from Rahul Gandhi to Arvind Kejriwal all heading to Dadri.

The ones who didn’t manage to head to Dadri was the Indian cricket team as they were busy being bulldozed by the visiting South African team. It is being called the Freedom Series, and all that the Indian cricketers want is freedom from the abject embarrassment at the hands of the Proteas. A 2-0 drubbing in the T20 contest will be difficult Indian fans to forget and forgive. For the very optimistic lovers of the Indian cricket team, the one-day series starts from Sunday, October 11.

While cricket fans across the country said, “Dhoni’s boys did it again”; that is humiliated us! The Shiv Sena also did it again, managed to get a Ghulam Ali concert cancelled in Mumbai by threatening protests. Not one to miss opportunities to turn others’ losses into his gains, Aam Admi Arvind Kejriwal tweeted that the Pakistani Ghazal singer has accepted his invitation to perform at the national capital. This cancelled concert trended in India as a large section of Indians condemned it saying art was becoming a prisoner of religion and politics.

While ISL or Indian Soccer League tried to be on top of mind and trend in India it was beaten by news on IPL. Lead sponsor Pepsi reportedly has written to BCCI wanting to pull out of IPL keeping the recent disrepute of the game in mind. The Pepsi-IPL partnership was inked in 2013 and is worth Rs 396 crore. Since 2010 scams and buzz about financial irregularities have made IPL not so premiere, after all. But in a first, a sponsor has now pulled out of the extravaganza which is the Indian cricket board’s biggest money spinner.

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