What’s On

Trending in India: The multi-faceted ICC Cricket World Cup

News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian audience engaged during the week. The 67-seat victory was not just a political development in the country but a trend in the Indian political arena. But now India gears itself for the ICC Cricket World Cup 2015.

Media publication and broadcast news channels are leaving no stone unturned in its coverage as it fuels the fire in the defending champions this year. Brands and advertisers are yet to gather pace in terms of their marketing strategy in the backdrop of the most closely followed sporting event in the country. Then we can see how they plan to interpret the World Cup. This season more advertising campaigns such as Bleed Blue, Yeh Game Hi Hai Taste Ka, Won’t Give It Back will be launched for the Cricket-crazy India and leverage the Cricket frenzy.

It is unlikely that any other development will attract the attention of Cricket fans until the World Cup officially winds up. Many web-based publications have launched dedicated sections for the World Cup coverage and are inviting analysts and experts to talk about their opinion and predictions.

I may be over-emphasising but the World Cup is going to be a lot more than just a sporting event for the country. Around me I see people planning on venue and gathering to watch the match between India and Pakistan on Sunday.

Nevertheless, this World Cup jointly hosted by Australia and New Zealand is expected to give sleepless nights for those who wish to catch the action live. And if you are wondering if this is going to be the FIFA World Cup story all over again, then let me tell you that in India nothing beats the Cricket fever.

Until the World Cup final, people in India will remain glued to mobile, television, or tablets either tracking the score or the predictions of experts before the match and keep it trending in India.