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TubeMogul raises $10 million for Asian expansion

Programmatic brand marketing company TubeMogul has completed the second tranche of its Series C funding on May 30, 2013. The funds will be used to expand the company’s footprint throughout Asia.

The company plans to use the capital to ramp up information technology infrastructure and hires in a region where it is already seeing traction. In the past year, TubeMogul’s offices in Singapore and Sydney have grown from having a handful of sales executives to full teams spanning account management, marketing, and operations and planning. In addition, TubeMogul Japan, which was launched in February and led by CEO Masahiro Kano, has already signed on with several of the country’s leading advertisers, including Digital Advertising Consortium and Omnibus.

In line with its expansion, TubeMogul opened an office in Beijing today, headed by Director of Business Development Sven Rossbach. Previously, Rossbach helped Cadreon (Interpublic Group’s trading desk) develop a presence in Asia, pioneering global technology partnerships. At TubeMogul, Rossbach’s responsibility is simple: introduce Chinese brand marketers and publishers to the programmatic buying of video ads, and grow TubeMogul’s presence.

TubeMogul is backed by venture capital from a diverse group of financial and media heavyweights from both Asia and the United States. This round of financing was led by SingTel Innov8, the corporate venture capital arm of the SingTel Group. Cross Creek Capital, a venture fund associated with Wasatch Advisors, also participated in this round along with existing investors Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

“TubeMogul fits perfectly into our strategy of investing in top advertising companies that are poised for rapid growth in Asia,” said Punit Chiniwalla , Director, SingTel Innov8 in a company statement. “We are impressed by the product and team on the ground and look forward to working more closely with the company.”

Various brands and agencies centralise their video advertising on TubeMogul’s enterprise platform. Created specifically for brand marketers, TubeMogul’s platform enables the execution of scalable digital video campaigns, while providing the measurability and accountability marketers demand. Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Tokyo, Singapore, Sydney, Toronto, Chicago, Detroit, Austin and Los Angeles.