Programmatic video ad platform provider TubeMogul saw an increased contribution of mobile spend to 9 per cent in the third quarter of total spend globally. This was almost double the contribution from mobile in the second quarter of 2014.
The company which declared its Q3 results recorded the total spend as USD 62.5 million, an increase of 144 per cent compared to USD 25.7 million in Q3 2013. Revenue was USD 27.4 million, an increase of 112 per cent compared to USD 13.0 million in Q3 2013.
“Our financial performance resulted from a combination of our strong product, disciplined execution and powerful underlying market trends. The shift of TV ad dollars into digital, the rapid adoption of software-based buying, and the desire by advertisers to gain more control and transparency over their ad spend by using self-serve platforms have all contributed to the growth of our business and we believe will create a market opportunity of considerable magnitude for the foreseeable future,” said Brett Wilson, CEO of TubeMogul.
In Q3 2014, TubeMogul saw an increase in video advertising spend on self-serve campaigns through its Platform Direct offering by 172 per cent year-over-year to USD 47.2 million, representing 76 per cent of total spend.
The company signed various new clients in Q3 2014, including Fostel, Quiznos, Hello Products, Kijiji and MARC USA.
Phu Truong, TubeMogul South East Asia Managing Director, said, “It’s exciting to see more programmatic video campaigns being executed across a number of vertical industries.”
“Digital video is fast becoming a key part of the advertising mix for brand marketers in South East Asia as we increase our efforts to communicate the ease and accountability of programmatic media buying. We are seeing a significant uptake of desktop and mobile video campaigns across virtually all markets in Asia as brands start to harness its power,” Mr Truong added.