What’s On

TUNE in sync with global expansion plans

TUNE, the enterprise Software-as-a-Service company for mobile marketing behind the products HasOffers, MobileAppTracking, and MobileDevHQ, has posted impressive growth numbers for the India market, solidifying its position as the preferred partner for ad networks and advertisers in the region.

TUNE recorded over 110 per cent increase in sales worldwide last year and more than 250 per cent increase in its business partnerships in India. TUNE is currently associated with over 300 leading ad networks and advertisers in India, including Snapdeal, eBay India, inMobi, Tyroo, ShopClues, CouponDunia, Komli, MakeMyTrip, Cleartrip, Vdopia, and hundreds more.

Globally, 2014 was the year of remarkable growth for TUNE. The company witnessed an increase in revenues to USD 40 million in 2014 from revenues of USD 19 million in 2013, added over 150 employees to its team, expanded its physical footprint from three offices to seven offices across the world, and embraced the new brand identity from HasOffers to TUNE.

“The growth and response TUNE has seen globally has been incredible over the last 12 months, and India has been a big reason for that. We are well positioned to cater to the needs of international ad networks and advertisers by empowering them with tools that no other company can provide. The potential in India is unprecedented, and I’m extremely optimistic about TUNE’s future in this region,” said Cameron Stewart, General Manager of HasOffers by TUNE.

“We are delighted to participate in the New Delhi chapter of ad:tech for the second consecutive year and confident that it will provide us with an opportunity to connect with prominent industry leaders,” he added.

HasOffers by TUNE has witnessed remarkable growth in India over the last year. HasOffers currently works with over 160 ad-networks in India and has seen its performance increase by 180 per cent year over year. The HasOffers team plans to double its focus on the India market by deploying dedicated resources on the ground in 2015.

TUNE plans to extend its India support with the help of its Korea and Tel Aviv team, which directly services its clients in India.

“We continue to be inspired by TUNE, both from a company standpoint and through its powerful suite of solutions. CouponDunia has been a TUNE customer for the last couple of years, and we have found its products to set the standard for the industry. TUNE is truly a one-stop shop for networks and advertisers with its variety of features, prompt customer support and universality of usage by our partners. TUNE has been hugely instrumental in helping us grow our business,” said Sameer Parwani, Chief Executive Officer of CouponDunia.

“TUNE builds state-of-the-art technology that is very relevant for Indian enterprises, like ShopClues, that are riding high on the mobile wave. We are impressed by the merits of the product and the supportive account team and have benefited significantly from the partnership. Since implementing the solution, we have seen a significant increase in app installs and clicks, positively impacting the traffic and sales that come in through our mobile platform,” said Nitin Aggarwal, Senior Marketing Director at ShopClues.