Turner International’s Digital Ventures & Innovation (DV&I) Group and Warner Bros. Digital Networks (WBDN) have made a joint venture to launch a new, multi-territory movie streaming service.
FilmStruck’s launch in the international marketplace will leverage the strength of assets at both companies, bringing together a broad and diverse movie catalogue as well as long-standing expertise in programming and curation. The service will draw primarily on the extensive Warner Bros. library and the Criterion Collection library, as well as other global and local content partners.
FilmStruck will offer film lovers a broad collection of critically-acclaimed movies across many categories – mainstream, cult, independent, classics, art house, foreign and documentary film. The eclectic but highly accessible content will also feature curated themes, exclusive bonus material including cast interviews, Criterion original mini-documentaries and hosted introductions, and original artwork. The collection will be regularly refreshed, providing movie fans with a trusted source of quality films and a simple and engaging way to discover content.
The UK is the joint venture’s initial launch market in what is planned as a multi-market roll out over the next two years.
We’re thrilled to take this significant step together as a joint venture with Warner Bros. Digital Networks, after many years of growing collaboration across various other projects with Warner Bros. as a whole. FilmStruck helps us realise a shared vision for what we see as a clear gap in the market for film lovers around the world. We’re also delighted to be working with a partner of Curzon’s heritage and prestige,” said Aksel van der Wal, Executive Vice President, DV&I.
“International film fans now have a new home for a wide and diverse range of movies including some of Warner Bros.’ most iconic titles. It’s Warner’s and Turner’s heritage to bring the best films to audiences, and Warner Bros. Digital Networks is very excited to partner with Aksel and the Turner team to do this in an even more direct and compelling way,” said Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group and President, Warner Bros. Digital Networks.
The international expansion of Turner’s SVOD service FilmStruck marks Turner’s growing activity in the SVOD space outside of the US, and is its first SVOD service in the general entertainment space. Turner International now offers three international SVOD brands, with EI Plus in Brazil and the recently launched Nordics brand Toonix respectively providing sports and kids & family OTT products.
The addition of FilmStruck to its international portfolio of brands is also part of Turner’s wider strategy to do more in the OTT space and expand its options to create fan-centric experiences that engage new audiences.