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Twine Digital to offer location-based mobile targeting in India

Twine Digital, a new digital marketing solution company, founded by Bharat Wadhwa in October 2013, is looking to offer location-based targeting on mobile solutions in India. With mobile adoption increasingly seeing surge, advertisers are looking at solutions to monetise this lucrative platform. “We plan to provide location based contextual targeting and anti targeting on mobile solutions to facilitate brands reach out to the masses and engage them with the brand communication. We plan to help brands target the backwoods where broadband penetration is still equivocal,” said Bharat Wadhwa, CEO, Twine Digital.
Digital campaigning history
The agency has delivered successful international digital campaigns in the past. Notable among those are Max Bupa Walk For Health (UK) for which it also promoted the mobile app. It has also driven campaigns for Ministry of Health – India, HCL.
It recently concluded a massive campaign across 7 countries to promote the upcoming ICC T20 series, launching the digital initiative in India, Bangladesh, Sri Lanka, The UAE, Australia and The UK. HDFC Insurance, Kotak banking for NRIs, and Airtel India are some of the brands it is working with at present
As a digital marketing solution company, it is looking to provide 360 degree digital integrated offerings to agencies and clients. With concentration mainly on digital marketing, it also offers solutions for branding, performance on both internet (including social media) and mobile domain. The company has delivered complex campaigns on national and international levels on CPM, CPC, CPL, CPI and the likes.
“The objective behind setting up Twine Digital is to fill the existing gaps in providing integrated digital solutions to the clients and growing the ecosystem. The Twine Digital sees a colossal opportunity in connecting all the campaigns digitally for engaging the target audience and covering the last mile. We strongly believe in providing innovative solutions to clients and exploring the full potential of digital marketing as a rapidly growing communication and advertising field in India. With their multi-channel exposure, Twine Digital team is able to integrate best of advertising strategies from different domains into pushing the digital marketing in India to the next level,” said Mr Wadhwa.
The client roster of Twine includes brands across various sectors – service industry, entertainment, travel, e-commerce, sports, fashion, finance, education, information technology, healthcare, ticketing, publishing and immigration