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Twitter extends tweet character limit to 280 for users globally

Twitter is extending the ability to use more characters in a tweet for many languages globally. Doubling the limit from 140 to 280, the feature was first launched as a test in September 2017.

“Our goal was to make this possible while ensuring we keep the speed and brevity that makes Twitter, Twitter. Looking at all the data, we’re excited to share we’ve achieved this goal and are rolling the change out to all languages where cramming was an issue,” Aliza Rosen, Product Manager, Twitter, said in an official blog post.

The company’s data shows that only nine per cent of tweets in the English language fit within the 140-character limit. This led to a lot of time spent editing a tweet because of which the effort was abandoned too sometimes.

Twitter claims that with the new expanded limit, only one per cent of the tweets in English ran up against the limits. “Since we saw Tweets hit the character limit less often, we believe people spent less time editing their Tweets in the composer. This shows that more space makes it easier for people to fit thoughts in a Tweet, so they could say what they want to say, and send Tweets faster than before,” Ms Rosen added.

In the test, only five per cent of tweets sent were longer than 140 characters and only two per cent were over 190 characters.

Japanese, Korean, and Chinese will continue to have 140 characters because the density of their writing gives more space than others to say a lot.

Recently, the company reported a growth of 14 per cent users in the third quarter year-over-year, and an absolute increase of four million quarter-over-quarter, with gains in the US and internationally. The social media company which took many steps to revive the growth of its user base since the beginning of this year has reached 330 million monthly active users.

The company said in the earnings release, “Growth in both audience and engagement was driven by a combination of organic growth, marketing, and product, including the ongoing benefits of improved relevance in email, push notifications, and the timeline. We also drove increased usage with the Twitter redesign and enhanced personalisation in the Explore tab.”

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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