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Twitter’s COO Adam Bain steps down; Anthony Noto takes over the role

After completing six years at Twitter, Adam Bain, Chief Operating Officer, has decided to step down from the position.

In a series of tweets, Mr Bain said that this was the right time for him to move on and he was “ready to change gears and do something new outside the company.”

CFO Anthony Noto will now take up Mr Bain’s role as COO effective immediately. Twitter said in a statement it issued that as COO Mr Noto will continue to manage the live content business, and assume responsibility for Twitter’s revenue generating organisations including global advertising sales, data, revenue product, and MoPub, as well as global partnerships and business development.

Mr Bain will assist with the transition of the COO role over the coming weeks. The current leadership team responsible for these respective areas will now report to Mr Noto, including Matt Derella, Twitter’s Vice President of Global Revenue and Operations. Additionally, Twitter is initiating a search to identify a CFO replacement for Mr Noto. Mr Noto in addition to being the COO will continue as the CFO until a new CFO is appointed.

Mr Bain said on his decision, “I came here to help build out the business, but more importantly build a team. My team is the best legacy anyone can leave. We took the company from $0 to Billions faster than almost anyone’s ever done it. We diversified the business, took it global.”

“Since joining Twitter in 2010, Adam has built an amazing team and a global business from the ground up. I’m grateful to Adam for everything he’s done for Twitter, and for his leadership and friendship over the years. I can’t wait to see what he does next!,” said Jack Dorsey, Twitter’s CEO.

“It has been a privilege and honor to work alongside Jack and the entire Twitter team to help build one of the world’s most unique and powerful platforms that exists today. The past six years have been incredible and I’m inspired by what Twitter has become and what it will be in the future. Anthony and I have worked side by side since he joined Twitter in July 2014 and I have full faith in what he and the teams will accomplish in the future,” said Mr Bain.

commenting on Mr Noto’s new role, Mr Dorsey said, “Anthony is a passionate leader who has shown an unmatched depth of financial expertise as our CFO. He’s also a stellar operational leader, and consistently shows a capacity to take on more. Anthony’s leadership as our COO combined with Matt’s proven track record leading global sales gives us confidence as we drive towards our goal of GAAP profitability in 2017 to ensure Twitter continues to serve more and more people.”

“I am honoured by the trust that Jack has placed in me to take on this new role. I’ve enjoyed nothing more than partnering every day with Adam in striving to achieve Twitter’s goals, and I will always be grateful for his tremendous contributions. I look forward to leading this team and capitalising on our recent momentum of accelerating audience and engagement metrics,” said Mr Noto on the development.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.
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