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Umma Saini appointed as BBDO Singapore’s Creative Director

BBDO India’s Creative Director Umma Saini has transferred to BBDO Singapore. Ms Saini was part of the creative team behind P&G Ariel’s #ShareTheLoad campaign, which has garnered her, along with the team, local, regional and global accolades. This includes consecutive Glass Lions at Cannes (2015 & 2016), the Creative Effectiveness Grand Prix at Spikes and India’s first D&AD IMPACT White Pencil.

Ms Saini has spent over 10 years in advertising. Her extensive experience covers a range of industries, working on clients including Ariel, Johnson’s Baby, Vodafone, Quaker, Emirates, Amul and Future Group, to name a few.

Ms Saini commented, “I’m excited to join BBDO Singapore. I love the BBDO network; it has the most caring, creative and passionate people, and the work always speaks for itself. I look forward to taking my learnings from a diverse market like India, and putting them to good use for our local and regional clients. Some of our best minds are in Singapore and I can’t wait to embark on this new journey with them.”

Jean-Paul Burge, Chairman and CEO for BBDO Asia said “Umma is a world-class talent and a fabulous addition to our Singapore Creative team. She brings passion and energy to all she does and her reputation for creating game-changing creative ideas and work for our Clients is well deserved.”

Ms Saini commenced her role in Singapore on May 25, 2017.