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Unilever continues with Mindshare, PHD in APAC

Wrapping up nearly a year long media review, part of Unilever’s policy to evaluate its agency partners periodically, the company has decided to continue with it agency of records – Mindshare and PHD – in Asia.

Following the global review, Mindshare will handle Unilever’s media business in Southeast Asia, South Asia, Europe, North America and Africa. The mandate spreads across 60 markets including Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, India, Pakistan, Sri Lanka and Bangladesh in Asia.

In a prepared statement, Nick Emery, Global CEO Mindshare said, “Unilever is not only one of the world’s largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents.”

Similarly PHD has been appointed as Unilever’s media agency in Australia, New Zealand, China, Hong Kong and Taiwan.

Consequently, PHD will manage Hindustan Unilever’s digital portfolio while Mindshare will continue the two-decade old relationship with the corporate major. Hindustan Unilever is the largest advertiser in India, and a pioneer in pushing the envelope in digital marketing. Spreading its presence across social, mobile and other forms of newer media, HUL has been a recipient of global advertising accolades as well.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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