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ValueFirst takes automation in social a notch up with Tweetrix

ValueFirst Digital, a player in digital and mobile communication that enables engagement through marketing automation, has launched ‘Tweetrix’, a smart Twitter response management tool for businesses and brands.

Every day, millions of people use Twitter to craft, detect and share ideas with others. Now people have turned to Twitter as an effective way to reach out to business goals. From local stores to big marques and from brick-and-sealant to internet-based or service sector, people are finding great value in the connections they make with businesses on Twitter.

Tweetrix listens to all conversations regarding a brand on Twitter and offers in-depth Tweet evaluation, reports and predictive trend analysis. It integrates the power of cross platform applications for social marketing. Its interface allows users to access the tool from different devices across networks seamlessly.

Vishwadeep Bajaj, CEO, ValueFirst Digital said that Tweetrix will allow its customers to manage their brands in a more comprehensive and responsive manner through utilisation of Twitter content. He explained that Tweetrix as a platform augments the company’s position as a provider of marketing automation tools & platforms.

Aroon Kumar, ValueFirst

Aroon Kumar, ValueFirst

Aroon Kumar, Vice President, Marketing & Social Media, ValueFirst Digital highlighted that the company has a very strong professional services team, that can help CMOs and Brand Managers leverage the power of Tweetrix. He said that Tweetrix can be integrated with other marketing automation tools if required. Also it endows a brand to read, reply, schedule, search and filter tweets while at the same time is capable of 24×7 tracking of the brand, @Mentions, #Tags and Keywords.

“The tool is really a magic pointer with the feature of Tweet Sentiment and brand trend Analysis in which it will provide analysis of sentiment of tweets/trends in the percentage break-up for the selected time period. It has been made to affluence Profile Management in which you can Schedule tweets and keep your Twitter streams ticking over with new tweets even when you’re not online,” informed a company statement.

Shubhi Tandon

Shubhi Tandon is the Assistant Editor at Digital Market Asia. Fascinated by the evolving digital media industry, she has focussed on tracking developments in the Asia Pacific market since 2014.