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Viacom appoints new Director, Affiliate Sales for SEA

Viacom International Media Networks (VIMN) has appointed Asif Ali as Director, Affiliate Sales, Southeast Asia. In this role, Mr Ali is responsible for leading and growing channel and content distribution across linear and digital platforms in the Southeast Asian region for the Viacom brands – MTV, Nickelodeon, Nick Jr., Comedy Central, Paramount Channel and BET. Based in Singapore, he will report to Paras Sharma, Senior Vice President and General Manager for Southeast Asia.

“In the midst of market shifts, we continue to see growth opportunities in Southeast Asia across the Viacom brand portfolio. The way ahead is to work even more closely with our partners and find different solutions thus Asif’s multi-market experience will be a valuable asset to VIMN, as we look to extend our product offering across linear and digital platforms,” said Mr Sharma.

Mr Ali was most recently Global Channel Distribution Manager at ITV International Channels, and based in Hong Kong. In his three-year tenure there, he drove the strategy, sales and distribution of ITV’s international channel – ITV Choice and implemented distribution strategies aligned to business objectives. Previously, he worked at Sky Vision and Metro International Film Sales in London, where he was involved in international sales at both organisations.