Viacom International Media Networks (VIMN), a division of Viacom Inc. (NASDAQ: VIA, VIAB), today announced its expanded collaboration with Indonesia’s leading mobile operator, Telkomsel to launch Nick Jr. linear channel on Telkomsel’s network in Indonesia. It also marks VIMN’s first linear channel deal with a mobile partner in Indonesia.
Packaging details will be announced as part of the rollout at a later date before the end of the second quarter of the calendar year. The preschool linear channel will be available in English and Bahasa Indonesia localization1. Last year, Telkomsel debuted the Emmy2 award-winning Nickelodeon Play app in Indonesia.
“The introduction of the Nick Jr. linear channel on Telkomsel is another strong example of Viacom forging deep and innovative partnerships with OTT and mobile distributors like Telkomsel in Indonesia. We are not only extending our existing offering to Telkomsel’s subscribers, but expanding our reach with preschool kids and their parents in Indonesia – with smart and fun content Indonesian parents can trust,” said Mark Whitehead, President and Managing Director, Asia Pacific, Viacom International Media Networks.
“Our subscribers are watching more and more video via mobile and we need to provide compelling content to suit their needs, especially for kids when they are on the move with their families,” said Crispin Tristram, Vice President Digital Lifestyle Telkomsel. “Adding Nick Jr. to our portfolio will give our subscribers on the go access to Nick Jr.’s educational and entertaining shows, supported by our 4G network.”
Nick Jr. is “the Smart Place to Play”, giving preschool kids and their parents access to educational and entertaining content that are both smart and fun, powered by great stories, relatable characters, meaningful, character-led curriculum. The preschool linear channel will offer a range of iconic Nick Jr. animation titles including the award-winning PAW Patrol, Blaze and the Monster Machines, Nella the Princess Knight and Shimmer and Shine, which are designed to engage and encourage early childhood development.