Viacom International Media Networks (VIMN), a division of Viacom Inc, will launch fully-authenticated versions of Nick Jr. Play with Foxtel and Fetch in Australia in 2018.
Nick Jr. Play is an interactive app experience that offers preschoolers access to Nick Jr. shows, games and music including full episodes, educational games, original videos and even some silly surprises. Designed and programmed to promote discovery, preschoolers will be able to explore on their own with easy-to-use swiping and tapping, Nick Jr. Play will also provide Foxtel and Fetch subscribers the ability to unlock the full library of available videos and games that will include content from the network’s most popular programming including PAW Patrol, Nella The Princess Knight, Dora the Explorer, Bubble Guppies and more.
Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands which include Nick Play, MTV Play, Comedy Central Play and BET Play. Nick Jr. Play launched internationally in February 2018.
The launch of Nick Jr. Play follows the success of Nick Play in Australia. Launched with Foxtel in 2015, Nick Play has been installed over 417,000 times and given Australians access to hundreds of Nickelodeon-themed videos, original short-form animations, newly created games, as well as full-length episodes of Nickelodeon’s biggest hits and current top shows via subscriber authentication. Fetch subscribers will be able to unlock the full library of content via authentication in mid-2018.
Ben Cox, Vice President and General Manager of Nickelodeon Networks Australia & New Zealand, said, “Given the success of Nick Play in Australia, I’m confident the tremendous appeal of Nick Jr.’s shows and characters will provide preschoolers new ways to be entertained, play and learn.” Cox added, “Nick Jr. Play will also provide Foxtel and Fetch subscribers access to a safe environment featuring characters their children already know and love at no additional cost.”
Nick Play is currently available for download on iOS and Android app stores in Australia and New Zealand. Nick Jr. Play will be available when it launches later this year.