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Viacom launches first TeenNick branded programming block in Vietnam

Viacom International Media Networks (VIMN), a division of Viacom Inc. announced a new Nickelodeon branded block deal with Purpose Media, which sees the launch of the first TeenNick branded programming block in Vietnam. It also marks the first time TeenNick is introduced in Asia.

Catered for teens and tweens, the one-hour weekday evening branded block on free-to-air HTV3 DreamsTV channel will air daily on weekdays at 8.00pm – 9.00pm. The TeenNick-branded block is expected to feature select Nickelodeon’s live-action dramas and sitcoms dubbed in Vietnamese in the first year of its availability, including Nickelodeon’s hit series I Am Frankie, Hunter Street, WITS Academy, Supah Ninjas and Neds Declassified School Survival Guide.

“The introduction of a TeenNick branded block is an exciting extension of the Nickelodeon brand in Asia, which has already seen success in other parts of the world. We hope to deepen our audience engagement with young fans who are growing up with Nickelodeon, while allowing us to showcase some of Nickelodeon’s live action dramas and sitcoms for the first time in Vietnam,” said Paras Sharma, Senior Vice President and General Manager, Southeast Asia, Viacom International Media Networks.

“HTV3 DreamsTV is proud to present the exclusive TeenNick Branded Block to our young audience in Vietnam. I believe that education is the foundation for our children’s future, but in today’s world, educational messages need to be conveyed through entertaining and fun ways. Therefore, I appreciate the TeenNick Live Action series, which make our children’s world more colourful and playful, yet still teach them good knowledge and values.” said Thanh Bui, Founder and Chairman of Purpose Media Co., Ltd.