Viacom International Media Networks (VIMN), a division of Viacom Inc (NASDAQ: VIA, VIAB), will launch a fully-authenticated version of Nick Jr. Play with SKY New Zealand on November 1.
Nick Jr. Play is an interactive App experience that offers pre-schoolers access to Nick Jr. shows, games and music including full episodes, educational games, original videos and even some silly surprises. Designed and programmed to promote discovery, pre-schoolers will be able to explore on their own with easy-to-use swiping and tapping.
Nick Jr. Play will also provide SKY New Zealand customers the ability to unlock the full library of available videos and games that will include content from the network’s most popular programming including PAW Patrol, Nella the Princess Knight, Dora the Explorer, Bubble Guppies and more.
The launch of Nick Jr. Play follows the success of Nick Play in New Zealand. Launched with SKY in April 2017, Nick Play has given Kiwi kids access to hundreds of Nickelodeon-themed videos, original short-form animations, newly created games, as well as full-length episodes of Nickelodeon’s biggest hits and current top shows via SKY’s customer authentication.
Ben Cox, Vice President and General Manager of Nickelodeon Networks Australia & New Zealand, said, “Nick Jr. is the number one channel for pre-schoolers on SKY , so with Nick Jr. Play we’re able to offer kids and parents a new and innovative way to view our content in a safe and trusted environment.”
“We know how much our littlest customers love Nick Jr. and now they can immerse themselves with all their favourite characters in the Nick Jr. Play App on the go. Our customers can get access to the full suite of content simply by logging in with their SKY My Account details… all part of the SKY Starter package,” says Director of Entertainment Content at SKY New Zealand, Travis Dunbar.
In April 2018, VIMN announced the 2019 launch of Nick Jr. Play in Australia with Foxtel^ and Fetch authentication at the Asia Pacific Operators Summit (APOS) in Bali. Nick Jr. Play will launch in both Australia and New Zealand on 1 November as a free download on iOS and Android app stores.
Nick Jr. Play is the latest addition to Viacom Play Plex, a suite of mobile apps for each of Viacom’s major international brands which include Nick Play, MTV Play, Comedy Central Play and BET Play. Nick Jr. Play launched internationally in February 2018.