Today more and more small and medium businesses are looking to get onto digital media and improve their consumer connect. Reports show that globally the SMB segment is upbeat about making most of the business opportunities that mobile and e-commerce offer. To address this growing digital marketing need of the SMB segment in the APAC market, Vista.com, the European digital and print marketing company has launched two new solutions in the market.
“Small business owners are busy, but know they need to promote themselves on social channels. Even if they have the time, often they do not know where to start. Our goal is to assist small business owners with their online strategy by making it easy to find and post content from multiple sources. Facebook page administrators can schedule their social media posts for an entire week or two in just 15 minutes,” said Haroon Mokhtarzada, Vistaprint’s vice president of global digital product.
Since mobile is becoming a key cost effective tool for marketing, even for small and medium businesses, Vista.com has launched a free to use mobile website builder service called Vistamobi. Curretly Vistamobi is available to small businesses in India and Indonesia. The unique thing about this solution is that it has been built keeping in mind the state of mobile internet connection in these markets. The site builder is optimised for low bandwidth internet service, so that users can check the mobile site of a business even when the internet connection is not optimal. Even though the service is free to use, it offers the SMBs some cool features like responsive layout, enquiry form, multi-language option, social sharing etc. According to Maliha Quadir, digital director for global emerging markets, Vistamobi, this is such a simple to design and use solutions that even micro business owners without any HTML knowledge can use it. The service works on all the popular mobile platforms. The interesting bit is that whenever an update is made in the site, the target audience gets to see a preview in a virtual mobile phone screen. The users can then choose the phone that s most popular in their region and get into the content and other marketing experience from the brand.
The other key solution is from Vista.com’s Pagemodo servce. Called Pagemodo Posts, it is a do-it-yourself suite of Facebook marketing tools for small businesses. Posts helps small businesses find quality content to improve their social media marketing efforts. The small businesses can now fine tune their social network page engagement process and improve content sharing. “Pagemodo Posts is the easiest way to post quality, relevant content to your top social networks at the best possible times throughout the day,” Mokhtarzada added. The page administrator of an SMB company can create messages with links, pictures, or text-only posts to share with its fans. The Pagemodo Posts scheduling tool allows page administrators to schedule Facebook and Twitter posts ahead of time, so audiences can be reached at the most optimal times for maximum reach.