ClickMedia, a digital agency from Vietnam, has joined forces with VMLY&R. The move is in line with WPP’s wider reorganisation and its creation of fully integrated agency offerings. Previously affiliated with GroupM, the union of Click with VMLY&R in Vietnam is poised to bring about the strongest integrated offering in the market. Click’s Co-Founder and Managing Director, Nguyen Thi Hai Ha (pictured), will continue to lead Click as well as the combined operation. Click will continue to work with GroupM agencies and shared clients on an uninterrupted basis.
Founded in Ho Chi Minh City in 2009, Click works with blue chip clients in categories such as FMCG (Unilever), F&B (Pepsico, Heineken), automotive (Vespa-Piaggio), Home & Technology (Huawei), and Beauty (L’Oreal). Over the last decade, the agency has brought together a diverse team of over 100 individuals whose capabilities span across digital, technology, and content. In parallel, VMLY&R has also been growing in Vietnam from its start in 2007 with a 4-person outfit, to what it is today bringing high – impact branding expertise for clients like Red Bull. The alignment of Click and VMLY&R offers significant boost in terms of services to brands that are looking for a breakthrough and a departure from the tried and tested.
“Entrepreneurial, driven and digital as first nature, these are the same traits that we share with Click and the cross pollination of our capabilities with Click’s reach and influence in Vietnam will really give clients in the market a real choice for integrated marketing solutions ” said Tripti Lochan, Co-CEO, VMLY&R Asia.
Commenting on the realignment, Ms Ha said, “The past five years of growth with GroupM have been tremendous. I am excited to be joining forces with VMLY&R, as our combined capabilities will provide clients with unique, digital-led integrated solutions and create a shift in the industry. I have been impressed with the passion and entrepreneurial spirit of their leadership team, and believe this marks a new dawn for Click as it steps into the future.”