Vuclip, one of the leading independent mobile video and media companies globally, has launched its new advertising unit, Vuclip Slide2Engage, at ad:tech New Delhi 2013. According to the company Vuclip Slide2Engage is an immersive ad unit that provides a rich media experience for any consumer using the browser version of Vuclip on a smartphone.
“Vuclip Slide2Engage takes the mobile video experience to the next level by providing a seamless platform to further engage with consumers. With the rapid growth of mobile videos, the ability to immediately interact with brands will be a key differentiator for mobile consumers,” said Meera Chopra, vice president of ad sales, Vuclip.
The company claims that the new ad unit delivers confirmed brand message reach and an impactful method for advertisers to deliver targeted content including new product launches, ad campaigns, or surveys. “Slide2Engage is intended to allow advertisers to create immersive advertising experience on high-end devices that allows consumers to instantly capture and retain key ad messages in the first view on a smart device, and then choose to quickly ‘flip’ to a second slate to interact further with the brand. This technology reflects our priority to connect consumers with brands without friction, while also respecting their time,” added Chopra.
So when a campaign goes active, the Vuclip Slide2Engage unit appears immediately as users visit the Vuclip mobile browser homepage. The user is presented with a distinct call-to-action to “slide” the ad unit to reveal the real message. Sliding is as easy as tapping on the screen or swiping a finger across the screen to reveal the second slate, leveraging the native gesture controls popularized by the lean-back content consumption popular on devices today. The final brand message appears on the screen for up to ten seconds, allowing time for the message to be read before redirecting the user to the Vuclip home page.
Talking about the advantages of the new solution, Vinod Thadani, COO, Madhouse India said, “This new advertising solution from Vuclip facilitates increased customer interaction with advertisers, such as visiting a mobile website, engaging with social extensions and requesting more information. Vuclip Slide2Engage opens a new horizon of opportunities for advertisers for informing users and building brand preference by cutting through the banner ads, interstitials, and other traditional ad units, and ensuring your content reaches every set of eyeballs coming to its site.”
Chopra further stressed on the fact that by presenting the content before the Vuclip site even appears, advertisers are given the best canvas upon which to position their brand perfectly and effectively. Currently Vuclip Slide2Engage is available in the US, Indonesia and India.