Turner Broadcasting System Asia Pacific has assumed full operational responsibility for WarnerTV including its programming, distribution, advertising sales and marketing. WarnerTV, a pan-Asian channel, offers viewers new series, returning US hits and blockbusters from the stable of Warner Bros. Entertainment content.
Ricky Ow, President of Turner International Asia Pacific, said, “This announcement makes a bold statement, and demonstrates Turner’s commitment to general entertainment and to audiences that are passionate about great television. With the addition of WarnerTV, the Turner portfolio now includes Asia Pacific’s best-loved brands in the news, kids and general entertainment genres. We’re very proud to be able to share all of these fantastic brands with viewers across the region.”
In 2014, Turner will double the number of first-run series on WarnerTV and will increase its programming hours by 30 per cent. Upcoming highlights include first-run and exclusive-to-Asia series Major Crimes, Almost Human, Arrow, Longmire and Person of Interest. These sit alongside returning shows such as The Mentalist, Without a Trace, Vampire Diaries and The Closer. Also in the line-up are comedies such as The Big Bang Theory, 2 Broke Girls and Friends; while May will feature the channel premiere of Harry Potter and the Deathly Hallows Part 2.
Although effective immediately, there will be no immediate alterations to the branding or positioning of the channel.
WarnerTV is currently available in Hong Kong, Indonesia, Malaysia, Philippines, Taiwan, Singapore, Thailand, Vietnam, Sri Lanka, Palau, Cambodia and Papua New Guinea.