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Wavemaker Malaysia names new MD

Michael Tan joins Wavemaker Malaysia as the new Managing Director.

Tan is an award-winning integrated marketing communications brand activation and marketing specialist with an extensive regional wide experience and knowledge. He has over 20 years of work experience in both agencies and brands (FMCG, Luxury, Tobacco & Spirits, Finance, and Hospitality) alike.

His achievements include delivering award winning campaigns for brands, including P&G’s coveted “President’s Award” for the most outstanding integrated campaign globally and global recognition with an award for “Best Shopper Based Design”.

Clients in his portfolio are P&G, Colgate Palmolive, Fonterra Brands, Mondelez, BAT, Diageo Brands, Coca Cola, Asia Pacific Breweries, Lenovo, Tan Chong International and retailers such as Parkson, Sogo, Walmart, Tesco, and Carrefour.

“I have watched and admired Wavemaker’s way of innovating and transforming the industry to deliver solutions to help clients’ businesses, so I am truly excited to be part of this family and to be able to play a role in continuing to drive that delivery to clients and to build Wavemaker Malaysia to be a formidable player in the market,” Tan commented.

Wavemaker Malaysia is one of the markets that Rose Huskey, CEO, South East Asia has a market oversight over. Other markets include Singapore, Indonesia, Vietnam, Philippines, Thailand and Pakistan.

“Michael has a solid track record in business building, brand building, strategic integrated marketing communications planning, and innovative thinking. I am looking forward to witnessing the continued creative, strategic and analytical growth of the agency under his leadership,” Huskey remarked.