Diana Vincent joins as the Head of Digital and Performance and she will report to Zachary Lim, Deputy Managing Director. Sandra Lopez will lead the Kimberly-Clark team as Digital Director. She reports to Ms Vincent.
With a strong foundation in data-driven marketing during her time at Google over at decade ago until her most recent role at MRM McCANN, Ms Vincent’s focus has been on data and technology-driven marketing across the consumer journey from awareness to loyalty. In her current role, Ms Vincent will help build and strengthen Wavemaker’s digital, data and tech solutions to its current and new clients.
Ms Vincent remarked, “Over the last four weeks of my time here, I’ve already seen how Wavemaker puts digital at the core of everything, and there’s nothing else that could make a digital native like me more excited. We already have the right mix of the dynamic team and data-driven culture, and I can’t wait to be a part of this exhilarating journey forward!”
Ms Lopez has a wealth of experience in setup, digital strategy and client servicing and is looking forward to be back in the GroupM fold and learning all that Asia has to offer in the way of experience as well as share her knowledge and insights with the broader team as an invaluable resource.
Ms Lopez quipped, “What I love about Wavemaker and especially in Asia is the chance to make a difference that drives real business results. Digital is only going to grow and with the right processes, passion and creativity in place I know we will produce something phenomenal. I am truly excited to be part of the Wavemaker family.”
“We are extremely glad to be able to get these two wonderful and capable ladies to be a part of our Wavemaker family here in Singapore. Their wealth of knowledge across digital platforms, experiences across brands, their deep understanding of how the digital eco-system and the needs of clients are evolving are the key reasons why we are glad to have them on-board.”, said Zachary Lim.
Ms Vincent is a digital native bringing over 13 years of brand and performance marketing experience from a range of local, regional and global brands. She has worked with clients in the likes of Samsung, Coca Cola, Asia Pacific Breweries, Nestle, Richemont, Unilever B2B, Cisco, Mead Johnson Nutrition, UBS, Far East Organization, Ministry of Communication and Information, TAFEP, AIA, MSIG Insurance, Courts Asia and many more.
Ms Lopez brings years of digital experience and process ‘know hows’ across various luxury, FMCG, entertainment & financial categories. She came from Sydney where she was driving digital growth at Slingshot across a plethora of high profile clients such as Universal Sony, Fisher & Paykel, Disney Theatrical and Royal Caribbean cruises.
Her digital expertise extends across a multitude of industry verticals, in previous roles Ms Lopez has also spent time as a trusted digital advisor at Mindshare wielding her talents on all brands of the Kellogg’s account and at Carat boosting digital growth in both the Tiffany & Co and Phillips accounts primarily.