India has experienced a 113 per cent increase in the number of people utilising mobile messaging tools since 2013. According to Global Web Index’s study, 79 per cent of the online population owns a smartphone in India.
At a social media and messaging discussion organised by Global Web Index, Jason Mander, Head of trends at Global Web Index was discussing the mobile messaging phenomenon in India where majority of the mobile messengers are young, affluent and highly active online. In Q3 2014, 83 per cent of online Indians accessed the Internet via a mobile, resulting in the increased popularity of mobile messaging apps.
Mobile messaging in India has gather pace following the growth of mobile users and internet connectivity in India. Top mobile messaging apps in India include WhatsApp, WeChat and Facebook Messenger. A large chunk of the young teenage population is seen migrating to mobile social messaging from social networking platforms.
In India, WeChat has experienced significant growth with an active user base increase of 2364 per cent, and 156 per cent globally, between Q1 2013 to Q3 2014. One of the major reasons for this is that the messaging app started from a very small consumer base in India.
Even though WhatsApp currently remains the top messaging app in India, WeChat has quickly become a dominant messaging app globally, used by 23 per cent of the world’s Internet users, along with an impressive 39 per cent users within the APAC region actively using the app.
In the case of India, the research platform found that WeChat is most popular with 16 to 24 year olds, with this age group comprising nearly half of the WeChat user base in the country. Also, half of WeChat users are educated to university level.