The World Federation of Advertisers (WFA) has named its new leadership team with 12 fresh appointments to its executive committee and other senior positions. The Executive Committee is the senior decision-making body in the organisation and is charged with devising and steering WFA’s strategy.
The Executive Committee is made up of senior marketers and public affairs executives in order to reflect the dual mission of the WFA — to help marketers be more effective and efficient in terms of their marketing communications spend while helping brand owners protect and future proof their license to operate through advocacy and self-regulation. It also includes senior corporate figures and heads of national advertiser associations.
Martin Riley, CMO at Pernod Ricard, remains President, a position he was appointed to in March 2013. The others taking up senior positions include Matthias Berninger (Vice-President, Public Affairs, Mars) becomes Deputy President. He replaces Stephen Kehoe, Head of Global Financial Inclusion & Regional Corporate Relations, VISA Worldwide. Mike Hughes (Director General of the Incorporated Society of British Advertisers) becomes Treasurer of the WFA. He replaces Gérard Noël, Vice President & Director General of the French Advertisers Association.
Loïc Armand, President, L’Oréal France, becomes the new Regional Vice-President for Western Europe. He replaces Paul Jackson, formerly External Advertising Affairs Director at Mars. Idorenyen Enang, Managing Director for Central & West Africa at L’Oréal becomes the new Regional Vice-President for Africa. He previously undertook the same role between 2010 and 2012 when working for Samsung. Since 2012, the post has remained empty. And Javier Medrano, Senior Vice-President of Marketing at Grupo Bimbo, will become the Regional Vice President for Latin America from July 1 this year. He will replace Mario Davis, President of the Chilean Advertisers Association (ANDA Chile).
In the WFA set up, Regional Vice-Presidents play a critical role as regional ambassadors for WFA, working closely with corporate and national association members in order to steer WFA priorities and co-ordinate regional action as well as representing the region on the global executive. All of the appointments will serve two-year terms.
Other new members of the Executive committee comprise Michael Birkin, Chief Marketing Officer, Acer; Pierre-Jean Bozo, Director General, UDA (France); Mariann Coleman, Director Global Agency Management, Intel Corporation; Barbara Krajnc, Director General of the Slovenian Advertisers Association (SOZ); Eleonore Ogrinz, Head of International Advertising, Red Bull; Joris Pollet, Director Government Relations & Public Affairs EMEA & Asia, P&G; Roel de Vries, Corporate Vice-President, Nissan Motor; Wouter Vermeulen, PAC Director, Energy Balance, EU, Coca-Cola and David Wheldon, Managing Director, Brand, Reputation, Citizenship & Marketing, Barclays.