What’s On

What to expect at FOMA this year

The second time Festival of Media Asia is expected to be even bigger and better than its earlier version. Not only can you expect some marketing big wigs sharing insights and ideas for next generation marketing strategies, but expect some world record breaking solutions and a possible Guinness World Record.

The theme this year is understandably ‘mobility – what with the mobile internet device becoming the first point of contact with consumers. The agenda features an impressive array of over forty speakers across nine separate sessions, each one exploring a different facets of mobility including brand mobility, content mobility, and social mobility.

“No other event offers this level of interaction with speakers of this calibre, or takes such an unbiased look at media space here in Asia. We are honoured that these speakers have agreed to come to the Festival, and we encourage people to come and join us for this special opportunity,” said Charlie Crowe, founder of the Festival and CEO of C Squared.

In fact the highlight of the event is the keynote address by WPP group chief executive Sir Martin Sorrell. The Festival will also feature the launch edition M.A.P Asia 2013 a project supporting innovation. M.A.P or Media Accelerator Programme is designed to present new media products and services to the most senior decision-makers in Southeast Asian markets and media. This time the visitors to the Festival can keep up to date with the happenings at the various sessions via the Festival app. The app features a full event schedule, speaker listing, personalised agenda, Twitter, Facebook, LinkedIn and YouTube streams, real-time event notifications and more.

The Festival ends with the Rising Star Award aimed at identifying the brightest young talent in Asia. This award gives media and marketing talent under the age of 30 the opportunity to present in front of senior industry leaders.

But the one unique event that will mark this Festival of Media Asia 2013 is the attempt by OMD and mobee to set a Guinness World Record. On day two of the Festival, 5 March 2013, starting at 2.50pm, Steve Blakeman, CEO, Asia Pacific at OMD and Harry Dewhirst, senior vice president & managing director, APAC at Amobee will stage the world’s largest interactive mobile presentation, and will be verified by the Guinness World Records. “Everyone who participates in this presentation will instantly become part of history as this record is set. This is mobility in action, a once-in-a-lifetime event and a Festival first. This ground-breaking record-setting attempt really does set the tone of the Festival of Media Asia, and is a great example of just how innovative and different this year’s Festival is going to be,” said Crowe.

Blakeman and Dewhirst will take the main stage at Festival of Media Asia for a 20-min interactive presentation, during which the audience of around 600 people will be able to use their smartphones, tablets or phablets to answer a range of questions related to “mobility” which is the key theme of the event.

“Both Harry and I are well aware that this is an audacious bid and we are relying heavily on the technology and the participation of the audience but we are quietly confident and incredibly excited at the opportunity to make both OMD and Amobee record breakers beyond the realms of our day-to-day business,” said Blakeman. Emphasising the importance of technology in setting this record, Dewhirst added, “This world record attempt demonstrates the power of mobility to drive the future of information sharing and communication.”

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