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World Cup most social sporting event ever; APAC leads the buzz

Social platforms globally are abuzz with developments around the FIFA World Cup 2014. And data from Adobe indicates that the social media frenzy has already surpassed the Sochi Olympic Games and the Super Bowl 2014, making the FIFA World Cup 2014 the most social sporting event ever. Since June 2013, the World Cup has generated more than 19 million social mentions.

Adobe Digital Index has been capturing data through Adobe Social, covering buzz from social channels including blogs, Facebook, Google+, Reddit, Twitter, Dailymotion, Flickr, Instagram, Tumblr, Foursquare and YouTube. More than 69 million social mentions have been included in the sample from 230 countries and territories talking about the World Cup.

Tamara Gaffney, Adobe’s Principle Analyst with Adobe Digital Index explained the World Cup has had more social mentions in the month leading up to the event than both the Sochi Olympics and the 2014 Super Bowl. She said, “Over 90 per cent of countries and territories around the world have already contributed to the World Cup conversation on social media, which is more than the Sochi Olympics at 84 per cent and the 2014 Super Bowl at 78 per cent.”

Ms Gaffney also informed that the greatest level of social buzz around the world is coming from the Asia Pacific region. “The Asia Pacific region is producing 48 per cent of the social buzz around the World Cup. Europe, the Middle East and Africa are second with 32 per cent while the Americas are third with 20 per cent,” she divulged.

Japan is leading the way with 37 per cent of World Cup mentions, followed by the United Kingdom at 11 per cent and Brazil at 9 per cent. Germany and the United States round out the top five with 8 per cent each, while South Korea in sixth with 4 per cent.

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Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.