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Y&R Singapore hires new CEO; beefs up senior team

Y&R Singapore announced the appointment of Shirley Tay as Chief Executive Officer and Janelle Goh as Senior Account Director.

Ms Tay was most recently managing director at the first Asian outpost of Australia-based creative agency ZOO group, starting their Singapore office from scratch, building the team and acquiring new clients across diverse categories.

Prior to ZOO, Ms Tay was Managing Director of Ogilvy & Mather Singapore, having risen through the ranks during 15 years defined by low staff turnover and genuine warmth for colleagues and clients. Key account wins included the Ministry of Culture, Community and Youths for SG50 and BMW Asia. Notably, she led Health Promotion Board’s much-acclaimed ‘I Quit’ integrated campaign.

Ms Goh joins Y&R Singapore after 10 years with full-service sibling Red Fuse Communications Hong Kong, where she was Regional Account Director on Colgate Palmolive. Part of the team that grew from traditional agency to fully-integrated one, Ms Goh’s strong track record includes over 70 full IMC campaigns, the launch of new product categories, increased market share and multiple awards. Ms Goh started her advertising career with Grey Global Group in her native Malaysia.

Y&R Asia President Matthew Godfrey said, “I find it really inspiring that Shirley took the opportunity to be entrepreneurial and build a new business. Such commitment and courage is a spirit we like to embrace, definitely one of ‘Resist The Usual’. It’s also great to welcome Janelle, whose experience at full-service agency Red Fuse is invaluable as we continue to build out capabilities and deliver integrated solutions for our clients.”

Ms Tay added, “Y&R Singapore was named Agency of the Year 2015 and has huge potential to do so again. Taking the helm gives me the opportunity to combine my start-up experience from ZOO with the creative and strategic skills honed at Ogilvy.”

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