Yahoo Singapore has launched Yahoo Storytellers, a content marketing solution for brands and agencies that leverages Yahoo’s editorial expertise, extensive data, and native advertising through Yahoo Gemini. Now marketers in Singapore can leverage Yahoo Storytellers to successfully develop, distribute and measure premium branded content that meets consumers’ high expectations and drives engagement.
“A successful content marketing campaign equates to how well you understand your consumers. With Yahoo Storytellers, we’re offering a better way for brands to create powerful content that’s informed by data and engages the right audience,” said Rico Chan, Vice President and Head of India, South East Asia and Hong Kong, Yahoo.
He added, “The promise of using data to make content marketing effective is hyper-personalisation at work, making sure that content is valuable to both brands and users.”
Yahoo Storytellers will help brands to build successful content marketing strategies, including: content consulting services, development of premium video, a full range of editorial content and influencer activations across social platforms.
In Singapore, Yahoo has partnered with over 170 brands to help them create successful campaigns, including AirAsia, AXA, Chanel, Samsung and Unilever, among others. With the expansion of its content marketing solutions through Yahoo Storytellers, Yahoo will help brands connect with a highly engaged audience and drive measurable results for their campaigns.