Since Indonesia is one of the fastest growing internet populations with number of women users growing rapidly, it calls for exclusive content and focussed approach. That is what Yahoo! has done in the region. It has launched Yahoo! She, an online destination for women in Indonesia, Vietnam, and the Philippines.
This site came into being because Yahoo! internal research showed that a majority of women in Indonesia accessed Yahoo! Shine regularly. Yahoo! Shine is the leading women only site in the US with 38 million monthly unique visitors. “Yahoo! She is plotted to be the centre of interest for Indonesian women that are in the needs of rich and informative content as well as get connected with other women having the same interests and same thought in their daily life. The topics will be but not limited to polling, survey, gallery, fashion, beauty, shopping, career, healthy food, skin care, exercises and diets,” said Dodi Ibnu Rusydi, Yahoo! Indonesia Country Editor.
This site is targeted at women in the age group of 19 to 35 years of age. Content-wise, Yahoo! She will cover uncommon stories with the topics that are less frequently or rarely discussed. The site also aims to provide information aimed at the target demographic, such as home and household, luxury products and career-related information. The company looks to make this a platform for women to share their opinions. For advertisers, this kind of segmented market will offer great opportunity in creating focussed marketing campaigns.