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Yannick Bolloré readies Havas for an aggressive 2015

Havas is enjoying a healthy financial situation with a robust management structure for two years now under the leadership of its Group CEO, Yannick Bolloré. The Group’s financial health has enabled it to make a number of acquisitions that are currently in the final stages of exclusive negotiations, according to Mr Bolloré.

The Havas Group is also in the final stages of creating two new affiliates – Havas Worldwide Digital Sofia and Buzz Havas Worldwide Belgrade that Mr Bolloré believes implies the fast pace of growth that the agency is seeing.

He added, “After closing these deals, the Havas Group would have more acquisitions in the first half of 2015 than it did in the last entire year.”

One of the these acquisitions include Grupo Tribu, a central American group with staff of over 250 people and presence in Costa Rica, El Salvador and Honduras. Tribu was founded by Jorge Oller in 1989, some of its top clients include Telefonica, Toyota, Walmart, Cargill, Bridgestone, Grupo Monge and BAC/Credomatic. The other are Chilean agencies Groenlandia and Islandia. Groenlandia, a traditional creative agency founded in 2010 and its subsidiary Islandia, a digital creative agency founded in 2012. Both were founded by Esteban Calvo and Joaquin Bascunan. Top clients include Caja Los Andes, Fortaleza, Mondelez, Watt’s and Claro.

Havas is also set to acquire Just::Health Communications, a London-based agency known for its innovative work and for providing services to global clients in public relations, medical communications, public affairs and digital communications. Just:: was founded in 2006 by Jennie Talman and Emma Crozier.

Following the progression of Havas’ second media network, Arena Media, Havas has launched a third independent media network in Latin America and Europe – Forward Media.

In the first half of 2015, Havas has also made a number of strategic partnerships.

Mobext, the Havas Group’s mobile business pure player, and Shazam have signed a global partnership that will provide marketers around the world with direct access to best-in-class, innovative marketing technology solutions.

The agreement will provide Mobext with priority access to Shazam’s product roadmap, sharing and exchanging data for global retargeting and profiling. Shazam will provide Mobext with specific clusters created to deepen the understanding of mobile consumer behaviour, as well as access to proprietary music prediction models. In addition, the agreement covers product training and sharing of best practices across all Mobext offices globally, with a particular focus in the US in the LATAM region. The partnership will be led by Mobile Network Group, Shazam’s long-term partner for over five years in France and Europe.

Noor Fathima Warsia

A veteran journalist in the Indian marketing, media and advertising fraternity, Noor Fathima Warsia took on the role of Group Editor -– APAC for Digital Market Asia in May 2013. Noor has focussed on tracking trends and developments in the Indian media industry.
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