Y&R has appointed Rey Tiempo as the new Chief Creative Officer of Y&R Philippines.
A copywriter by discipline, Mr Tiempo has more than 15 years industry experience, having worked on and produced effective and award-winning campaigns for the biggest local, regional and global brands, ranging from automotive, retail, food & beverage, to electronics, beauty, wellness and various advocacies.
Mr Tiempo has spent the last 3 years as ECD at Dentsu Philippines / Jayme Syfu, helping reinvigorate the agency’s creative reputation, and growing clients’ businesses and the agency’s revenue by almost 40 per cent. His aim is to reject the boundaries traditionally imposed on advertising, and has embarked on a mission to inspire clients and fellow agency folks in bringing back the feeling of wonder to tech.
Mr Tiempo looks forward to bringing his boundary- breaking enthusiasm to Y&R Philippines, “I am brimming with excitement to be part of a network that lives by the words ‘Resist the Usual’, which has always been my sole guiding principle in life. These are thrilling times to be in advertising, and especially in Y&R, as we ditch discipline distinctions for truly integrated creative solutions for our clients.”
Mr Tiempo will work in close partnership with Y&R Philippines Chief Executive Officer Onat Roldan, also a keen advocate of full integration. “It’s our network mission to achieve the sweet-spot where creativity, strategy & data and technology meet, and Rey is the ideal creative partner as we work together to helm Y&R Philippines towards that goal.”