What’s On

Zespri taps Golin for its integrated creative communications strategy

Interpublic Group agency Golin has won New Zealand kiwifruit brand Zespri. This new win represents the next chapter in a 15-year partnership between Golin and Zespri.

After a competitive pitch, Golin is tasked with driving creative, integrated campaigns for the brand.

“Working with Golin for more than a decade, we knew the agency was capable of supporting our media relations and consumer outreach efforts. During the re-pitch process, we saw a new team and a new approach. We were delighted to see a refreshed wave of creative ideas and integrated strategy; showing us that Golin has what it takes to lead us into the next generation of Zespri campaigns in Hong Kong,” said Jenny Chuang, Marketing Manager (Hong Kong and Project Management) at Zespri International Limited.

Golin and Zespri are now in the process of planning influencer and direct consumer engagements, as well as exploring potential brand partnerships.

“Our creative thinking and solid team were two major factors in this win. Zespri and Golin have been in partnership for fifteen years so this win means a lot to us. It’s rare to have such long standing client relationships, something only achievable by really listening to a client and working together to find solutions. We’re delighted and can’t wait to get started on the summer campaign,” said Jane Morgan, Managing Director, Golin Hong Kong.