AdAsia Holdings has launched AdAsia Digital Discovery, an initiative aimed at equipping marketers in Asia with the knowledge of modern marketing and advertising practices.
Comprised of AdAsia Digital Open House and AdAsia Digital Workshop, AdAsia Digital Discovery is available for free.
Starting from September in Bangkok, Thailand, AdAsia Digital Open House provides monthly in-person sessions, which are available to the public. Targeting 100 attendees per session, AdAsia Digital Open House covers a wide range of topics that matter to each market, including the evolution of digital marketing and local digital landscape, reporting and verification, along with social media and influencer marketing. Each session is composed of a keynote presentation, panel discussion and Q&A segment, and selected sessions will be made available online.
AdAsia Digital Workshop is available immediately on request in Singapore and Taiwan. These customised workshops are designed to meet marketers wherever they are on their digital journey. Marketers will be able to learn best practices, obtain industry snapshots, and digital strategy consultation.
Both AdAsia Digital Open House and AdAsia Digital Workshop will subsequently be rolled out across the company’s footprint in Asia, including Hong Kong, Indonesia, Vietnam and more.
“We aim to equip marketers, advertisers and aspiring professionals across every market in Asia with the expertise to navigate today’s marketing and advertising landscape. In order to close the talent gap in the industry, we want to ensure that marketers understand their local landscape and how it ties in with the rest of the region,” said Kosuke Sogo, CEO and co-founder of AdAsia Holdings.