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AppsFlyer launches mobile mktg initiative for SEA

AppsFlyer, the mobile attribution and marketing analytics platform, has launched a mobile marketing MasterClass exclusively for startups and businesses in Southeast Asia (SEA). The paid classes will be initially held in Singapore, Thailand and Indonesia, with plans for further countries in the future.

Southeast Asia’s 330 million internet users spend more time on mobile than any other market. Many SEA markets have skipped the desktop entirely and are not only mobile-first, but mobile-only. AppsFlyer has recognised the crucial need for businesses to have a deep and authentic understanding of mobile as an advertising medium, and how they can reach consumers through this key channel.

The new MasterClass will be led by Jonah Kadish, AppsFlyer’s Director of Learning & Development, APAC. Topics include mobile attribution, marketing analytics and the use of AppsFlyer’s platform. It will deep dive into link tracking, analytics and deep linking – all of which will enhance critical skills and expertise for participants that help drive ROI for businesses.

“Southeast Asia’s mobile and internet penetration presents tremendous opportunities for technology leaders and app marketers to grow their businesses, educate consumers and to impact communities. Mobile has become the essential platform for companies to engage their target audience and users. Since our previous fundraising round last year, we’ve promised to invest heavily in Southeast Asia. This initiative will help businesses with mobile applications around the region supercharge their marketing efforts as well as their engagement with consumers and users,” said Ronen Mense, President & Managing Director, APAC at AppsFlyer.

There has been an enthusiastic response to the classes, with companies such as DBS, Mindshare, Capitaland and Skyscanner already having participated in the one-day course.

Darren Low, Digital Media Planner at Mindshare said, “AppsFlyer’s MasterClass was a one of a kind experience. From the plethora of information, to the hands-on learning exercises, to the fantastic lunch and happy hour that allowed for great networking, everything was thoughtfully prepared. Not only was it an amazing learning experience, but I was also able to immediately take what I learned in MasterClass and apply it to my day to day work responsibilities, which was, to steal a term from the class, great ROI.”

Rizky Yunianto Nugroho, Digital Marketing Performance Manager at DBS Bank Indonesia added, “Right after our MasterClass training, our ability to incorporate advanced data measurement into our daily business-making process increased dramatically. The MasterClass allowed us to make smarter decisions across the board. It’s amazing what you can learn from one MasterClass and the immediate action you can take to significantly improve efficiency.”

AppsFlyer previously raised US$56 million for its series C round in January 2017, which brought its total funding to US$84 million. Since then, it has planted its roots firmly in Southeast Asia, investing heavily in new offices and hiring while obtaining an impressive regional market share of 80 per cent. The company also surpassed $100 million in Annual Recurring Revenue (ARR) in the third quarter of 2018, growing at 100 per cent every 12 months. Driving the company’s revenue growth are the 85,000 apps whose marketers use AppsFlyer’s products and services, propelling the company to over 70 per cent market share worldwide. In the past year, AppsFlyer has continued to form partnerships with many brands, including eBay, NBCUniversal, Adidas, Hyundai, Coca-Cola, Times Internet, Grab and ByteDance.